Spectacular Advertising

We recently worked on a project dealing with adoption and how the process is communicated. A really interesting and worthwhile project, and different for Halo because there was no 'creative' output. However, as part of our overall research we looked at how adoption is communicated through 'above' and 'through-the-line' mechanics across the world. It would seem that, although there are many ways to communicate this most emotive of subjects, time and time again we kept coming back to one simple fact; in 2007 Ogilvy & Mather, Mumbai India created a series of three posters on the theme of adoption that have not been surpassed. You may have seen these before, but if you haven't had the pleasure, sit back and look at some very fine advertising indeed...