Salvation Army Christmas Campaign

The Salvation Army in Canada is supporting their annual Christmas campaign with a television commercial and series of innovative bus shelter ads with the tag line, “With your donation, a sense of dignity is within reach.” Needy people are shown reaching for an actual loaf of bread, bottle of water and blanket, as well as for advertised can of soup and a coat. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. Basically brilliant, we are showing the outdoor ads because they are so interesting and engaging. Really cool, and makes you think.