Healthy Fish & Chips

Fish and chips make you fat. Advertising food that makes you fat usually focuses on anything else but the calories, which is good because I don't want to be fat, but I do want to eat loads of fish and chips. And burgers. And cheese.

And cake.

So here is some excellent advertising about fish and chips that shows you can have a healthy take on this classic dish.

Hooked Is a gourmet Fish & Chip franchise based in Melbourne. Their main pitch is “Healthy Seafood”, backed up by a commitment to using locally grown potatoes (no frozen chips), fresh, cholesterol-free Australian cottonseed oil, and organic drinks. Please note: If you ate only at Hooked you'd probably get pretty porky, even with the organic drinks.

Anyway, this print and outdoor advertising campaign for Hooked features a fish with a focus on fitness.

Why is it so good? Because it's simple, looks great and sums up the idea of healthy seafood in one hammer blow of great print advertising.

I'm off to eat a battered sausage.