July 2011

Mattel’s Pictionary board game is profiled in “Quick Draw Wins”, a set of three magazine/newspaper print advertisements from Malaysia. Winner of a Gold Press Lion at Cannes International Festival of Creativity the campaign - featuring illustrations by Malaysian comics illustrator Milx (Mahathir Buang) - show a jet fighter, wrestler and t-rex dinosaur each outdone by a simply drawn character.

The Quick Draw Wins campaign was developed at Ogilvy Malaysia, Kuala Lumpur - it’s a masterstroke of an advertising campaign - beautiful illustration bringing to life a clear, simple message, selling the key concept of a board game in the most creative way. Simply genius.