The Salvation Army in Canada is supporting their annual Christmas campaign with a television commercial and series of innovative bus shelter ads with the tag line, “With your donation, a sense of dignity is within reach.” Needy people are shown reaching for an actual loaf of bread, bottle of water and blanket, as well as for advertised can of soup and a coat. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. Basically brilliant, we are showing the outdoor ads because they are so interesting and engaging. Really cool, and makes you think.
Amnesty International is raising awareness of the plight of death row prisoner Troy Davis with a series of installations, “Making the invisible visible”. Posters displayed on fence railings show Troy’s face only to those looking from an angle. The fence campaign, online at Amnesty UK, calls for members of the public to support Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction.
This is ambient media at it's most interesting for me. So simple to execute but stunning and really powerful. We are currently working on a similar project for one of our clients and this piece is inspiring to say the least. Now what would it look like with the text done in the same way?
Eurostar promoted its high speed rail access to London from Paris and Lille with a set of posters with a heavy dose of nostalgia. Four posters show tourists from the continent in a time when colour photography was in its infancy. “When was the last time you visited London?”. The campaign won a Gold Print award at the Epica 2010 Awards. The London campaign was developed at Leg, Paris, by creative director/copywriter Gabriel Gaultier, copywriter Gabriel Gaultier, Clémence Cousteau, art directors Stéphane Richard and Hugues Pinguet. Great work by some of the industry's finest.