Last Friday, I hopped on the train to Foggy London town to go to the Secret 7" launch party at Mother.
Secret 7", for those of you who aren't aware, is a fantastic charity exhibition for Art Against Knives, run by Talenthouse Creative.
This is what they say about it in their own words:
Advertising for Valentines day is often crap and pointless. In 2006 however, Wonderbra actually did a press campaign that is worth a look if you missed it the first time around. I'm of an age where Wonderbra blew my mind when it launched and this campaign still makes me smile.
British creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the world. We’re given a mind map of agencies based on the names of founders, place names, alpha numeric attributes, physical or metaphysical attributes, inanimate objects, living things and abstract concepts. It looks cool.
Visonlab, an optometrist company in Spain, have run “Small Print”, a print advertising campaign reminding readers how important it is to have good eyes for reading small print. “Software Terms” and “Lease Contract” are presented with reading glasses revealing disturbing details. The tag reads: “Prescription glasses from 39 euro”.
I love stuff like this. The work of very clever, creative people. Makes you proud to be in advertising. Unlike the recent John Lewis Christmas ad, which gets on my nerves.
Words fail me. Actually, no they don't - this must be among the most honest campaigns ever created. Rather than ignore the elephant in the room, Playboy go straight for the jugular with a beautifully executed press campaign that takes an almost Ronseal approach to the subject matter.
Is the line clever? Not really, you could argue it's unnecessary, but you can't ignore the genius on display here.
There's also too many treatments, but when you're on a roll, sometimes it's hard to know when to stop...
Harvey Nichols latest advertising campaign appears to have created quite a stir recently, with complaints from the moral majority (who mostly live in Daily Mail approved villages, far from Asylum Seekers and falling house prices). But why?
Harvey Nichols is famous for its 'fantastic and exciting Sale', when customers can pick up the most exclusive pieces at much reduced prices. The tongue-in-cheek campaign, illustrated through four different executions, features models striking poses dressed in items from the current Harvey Nichols Spring Summer 2012 collections alongside a line that reads “The Harvey Nichols Sale. Try to contain your excitement”. Tell-tale wet patches on the models’ outfits suggest that they have struggled to do just that. It's funny, on brand - but yet it's still getting a verbal kicking.
A recent Twitter debate was awash with the opinion that the ads insult customers, that Harvey Nichols has become arrogant, out of touch with it's audience, but for me, casual arrogance is a key nuance of the brand. I think it makes sense, it's part of the aspiration a brand like theirs has. More importantly the ads made me laugh and they look beautiful. Judge for yourself, but may I suggest that before you get too angry you remember this: IT'S ONLY AN ADVERT FOR A CLOTHING SALE. Nobody died.
- 1 of 9